Meta-Analyses in Marketing

This page contains access and/or links to my public data, codes, papers, and related materials regarding meta-analysis in marketing. For any unanswered questions, email Joseph at Joseph@JosephKorkames.com

Dissertation: Estimating marketing’s power via Improved meta-analysis: A deep dive into advertising effectiveness

Provides

(1) Practical and academic insights into the effectiveness of advertising and related marketing mix elements.

(2) Improved meta-analytic methods to produce more accurate estimates of advertising effectiveness (and other phenomena in marketing, business, and economics, applicable for social science generally) 

Read more

Manuscript: Meta-Analysis of Advertising Effectiveness: New Insights from Improved Bias Corrections International Journal of Research in Marketing

Read one of Joseph’s meta-analytic work published in IJRM. This is joint work with Dr. T.D. Stanley and Dr. Stefan Stremersch

Check out the manuscript at IJRM

Price Elasticity, Cross-Price Elasticity, and Advertising Elasticity: concepts and summary of prior meta-analytic insights

Chapter 30 in Elgar Encyclopedia of Pricing. This is joint work with Stefan Stremersch

Read more

Price Elasticity: practical insights

Chapter 31 in Elgar Encyclopedia of Pricing

Read more

Code: Meta-Analysis of Advertising Effectiveness: New Insights from Improved Bias Corrections International Journal of Research in Marketing

Check out Joseph’s meta-analytic advertising codes here

Access Joseph’s Code

Data: Meta-Analysis of Advertising Effectiveness: New Insights from Improved Bias Corrections International Journal of Research in Marketing

Access Joseph’s novel meta-analytic advertising database here. Funding for this database provided by Dr. Stefan Stremersch via grant funding from Erasmus University 

Access Joseph’s Data

My Info

Learn more about Joseph and his related activities

Learn more about Joseph

Connect with Joseph 

Feel free to connect with me on LinkedIn!

Find Joseph on LinkedIn